Marketing Trends

Marketing Trends at in-cosmetics Global 2019

  • Media Partner

  • These free-to-attend presentations delivered insights into the latest industry trends, facts, figures, market analysis, and research data. They were delivered by leading research companies, brands big & small and consultancies.

    Download 2019 marketing trends presentations

  • 10:00 - 10:45

    The new beauty routines

    With Emmanuelle Bassmann, discover how beauty rituals have changed as consumers embrace new routines. Products come with super specific instructions, maximizing their effects through the various ways to use. It’s about taking the simplest of the product, using it way beyond its intended function and propelling it into having various uses. New routines offer versatility, multiple options and different end results.

    Speaker: Emmanuelle Bassmann, Founder, In-Trends LTD

    11:00 - 11:45

    Emotional skincare: how sensitivity & allergies are changing the category

    Sensitive skin affects half of all women across the globe and is causing more consumers to seek out gentle products that deliver relief from irritation. These conditions trigger emotional purchases, and that's playing a big role in pricing and shopping habits. Mintel take a look at how brands, suppliers and retailers can build trust with consumers who have skin sensitivities.

    Speaker: Jo Lawlor, Global Beauty Analyst Skincare, Mintel

    12:00 - 12:45

    Personalisation, customisation, bespoke: making "made-to-measure" a success

    In a world of mass consumerism where everyone has access to the same products, the need for individuality has never been greater. This presentation will highlight the different approaches for personalisation in the beauty industry and beyond, analysing the key to success in the digital world, and for bricks and mortar spaces.

    Speaker: Emmanuelle Moeglin, Founder and Nose, Experimental Perfume Club Lab

    13:00 - 13:45

    Exploring consumer drivers and influences in non beauty categories - What do they mean for the beauty industry

    Get outside your comfort zone and discover what’s influencing today’s consumers in categories outside beauty: technology, health, the environment, increasing power of brands, travel and home are a few of the topics to be explored. Karen Young will discuss many interrogations including how are marketers today using life style, not demographics, to fully understand consumer drivers and “predict” the future.

    Speaker: Karen Young, CEO, The Young Group

    14:00 - 14:45

    Chinese beauty: myth or reality

    Will C-beauty join the likes of K-beauty and become a worldwide phenomenon? Asian Consumer Intelligence analyses recent consumer, consumption and product launch behaviour to ascertain market trends, as well as define the characteristics that denote ingredient, marketing and packaging trends from the world’s most populous country.

    Speaker: Nicole Fall, Founder, Asian Consumer Intelligence

    15:00 - 15:45

    The evolution of private label in beauty and personal care

    This presentation will outline the evolution of private label in the beauty industry and explore case studies of private label brands succeeding in their endeavour to establish themselves as serious contenders to household names.

    Speaker: Clotilde Drape, Analyst, Euromonitor International

    - DOWNLOAD Euromonitor International's Report on Skin Health -

    16:00 - 16:45

    The future of colour cosmetics: emerging opportunities

    BEAUTYSTREAMS explores how the demands of upcoming consumer tribes will shape the future of colour cosmetics, including the evolution of sustainability and male make-up. Discover an exclusive preview of emerging color and texture trends, and how to embed them in storytelling.

    Speaker: Michael Nolte, Creative Director, BEAUTYSTREAMS

    10:00 - 10:45

    Designing the future of cosmetics: the next 10 years of macro-trend influence

    Seymour Powell will explore the key factors driving change all around us and giving rise to unique challenges and opportunities for the cosmetic industry. They will identify the technologies, consumer behaviours and needs that are defining the key innovation opportunity spaces of the future.

    Speaker: Mariel Whatley-Brown, Director of Futures, Seymourpowell

    11:00 - 11:45

    Challenging beauty norms – inclusivity in beauty

    From men’s make-up to appealing to a broader range of skin tones, this presentation will explore the consumer behaviours which are driving this shift towards more inclusive beauty, the latest brands disrupting the marketplace, as well as the marketing and innovation opportunities this trend presents.

    Speaker: Lia Neophytou, Analyst, GlobalData

    12:00 - 12:45

    Challenging the assumptions of natural in cosmetics

    Natural beauty represents one of the fastest growing sectors in the global beauty industry, yet is surrounded by controversy. Join Formula Botanica’s Director Lorraine Dallmeier, as she challenges the status quo in natural cosmetics and discusses how the School’s award-winning curriculum is changing hearts and minds.

    Speaker: Lorraine Dallmeier, Director, Formula Botanica

    13:00 - 13:45

    Indie brands roundtable - The secret of success

    Our panel of indie beauty brand speakers will discuss how they achieved success and provide insights into the challenges and pitfalls facing new brands when launching into the extremely competitive beauty market.

    Moderator: Angelika Meiss, Founder & Senior Editor, COSSMA
    Ada Ooi, Founder & Expert Facialist, 001 Skincare London
    Dominika Minarovic, Co-Founder, BYBI Beauty
    Elsie Rutterford, Co-Founder, BYBI Beauty
    Sam Farmer, Owner, Samuel Farmer & Co Ltd

    14:00 - 14:45

    What's next in haircare: emerging trends

    Consumers already expect basic product functionality, such as effective moisturisation, but haircare that delivers a unique and singular benefit by hair texture, lifestyle or life stage can entice new customers to trial. Join Mintel toidentify and understand emerging haircare trends, consumer concerns and desired outcomes.

    Speaker: Andrew McDougall, Associate Director – Beauty & Personal Care, Mintel

    15:00 - 15:45

    Redefining the premium beauty segment

    The premium beauty segment and its legacy players are readjusting to a new identity characterized by these reawakened consumer priorities and threatened by a breed of insurgent brands. Discover with Euromonitor International the democratization of this segment and the opportunities for brands of all shapes, sizes and price points to compete with a meaningful value proposition.

    Speaker: Hannah Symons, Research Manager – Beauty and Fashion, Euromonitor International

    - DOWNLOAD Euromonitor International's Report on Skin Health -

    16:00 - 16:45

    Teenage personal care - The gender agenda

    Over the past decade there has been a sea-change in the way young people identify with sexuality and gender as a means to define themselves. Sam Farmer will discuss how the personal care industry has an opportunity to develop a trusted, enabling and meaningful relationship with adolescents.

    Speaker: Sam Farmer, Owner, Samuel Farmer & Co Ltd

    17:00 - 17:45

    How breakthroughs in AI can shape cosmetics marketing strategy

    This presentation will be focusing on cases applying AI and computer vision for marketing strategies with new technologies like synthetic data generation and computer vision for skin condition annotation.

    Speaker: Anastasia Georgievskaya, Co-Founder and CEO, Haut.AI

    10:00 - 10:45

    Tech + digital: the latest trends impacting beauty

    This presentation will explore how significant “smart” and digital technology is for today’s consumers in their product choices, the latest trends that are influencing their behaviour, and how personal care brands can innovate to maximise these growing opportunities.

    Speaker: George Henry, Associate Analyst, GlobalData

    11:00 - 11:45

    Retailing online: disruption and disintermediation

    With the fast shifts of behaviour and the decline of traditional channels to consumers, knowing how to succeed in this market with such players as Amazon and T-Mall will be key to success. Jeremy will cover Disintermediation, as beauty brands go direct to consumers both physically and digitally using social media to drive customer acquisition and interaction. He will also focus on Disrupters who often face a challenge of profitability: is their model subscale, rapidly building a customer base, or is it fundamentally unprofitable.

    Speaker: Jeremy Seigal, Chairman, Revital Ltd

    12:00 - 12:45

    Exploring the key drivers of the French beauty market

    Kantar Worldpanel will present an overview of the French Beauty market. The objective is to analyze if the personal care is still decreasing in 2018 and to take a look at the targets, the different channels and the markets which could explain this evolution. and how to retrieve growth on this market.

    Speaker: Anaïs Dupuy, Business Development Manager, Kantar Worldpanel

    13:00 - 13:45

    Finding the right color

    Getting color right is a challenge that encompasses product development and consumer marketing. In this presentation, Pantone shares an overview of the key color trends, but also the innovations in color measurement technology that enable product teams to provide the right color and consumers to choose the right color.

    Speaker: Abigail Bruce, Marketing Director EMEA, Pantone

    14:00 - 14:45

    Consumable skincare – True beauty from within

    As the general public becomes more educated to the causes of ageing and the ingredients that can combat the visible signs, customers are turning to more natural, less evasive answers in their quest for younger looking skin. Alex will share the benefits of drinking collagen, why it’s a much more logical solution than current leading skincare regimes, as well as discussing which vitamins and nutrients can enhance its effects; and why the time for drinkable skincare is now.

    Speaker: Alex Campbell, Director, Nutrivitality

    15:00 - 15:45

    Pretty kind: How veganism went from the kitchen to the beauty counter

    Veganism is one of the defining trends of 2019, and it goes far beyond the food industry: today's conscious consumers are choosing to extend their compassionate values to their beauty choices by paying attention to ingredients, certifications and cruelty-free labels: What is vegan beauty, and who decides what is considered vegan? What is the difference between vegan and cruelty-free? Which are the cruelty-free labels to trust?

    Speaker: Sascha Camilli, Founder and Editor, Vilda

  • Which areas can I explore?

    As well as Marketing Trends presentations there are many other features of in-cosmetics Global to discover.

    show features

    What else is happening?

    At the show we host a world-class educational programme with 100+ hours of free sessions to attend, as well as the highly popular scientific & regulatory workshops.

    education opportunities

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