NEW Formulation Challenge

  • NEW Formulation Challenge

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     In association with

  • The Formulation Challenge is a practical activity (think MasterChef but for cosmetics) that will take place in the Formulation Lab #2 at in-cosmetics Global on 19 April, from 9am to 11am, with the winners revealed and the trophies presented in the very same Lab at 12:30pm. 

    Six teams of highly skilled professionals will display the precision of surgeons, the knowledge of chemists and the creativity of artists to prove they have created the best formulation.

    Each team will get 90 minutes to create an innovative product with a range of lab equipment and a box of mystery ingredients. Once finished, judges from the Institute of Personal Care Science and Mintel will score the formulations based on their technical merit and marketing claims / story. 

  • Teams announced....

    Taking part in the Formulation Challenge gives brands great exposure. It is a lot of fun and can be used a as team building exercise! 

    Spectators and team supporters are welcome in the Lab, plus, the Challenge will also be streamed live on Facebook!

    Confirmed participants are Johnson & Johnson, Sabon/Yves Rocher, Delarange, Flores, Herrco Cosmetics and Naturalps.

    With 6 teams onboard, please note that applications are now closed.




  • What else is happening?

    There are many other areas of in-cosmetics Global to discover. Explore a range of areas, zones, labs and activities.

    More show areas 

    Don't miss the Challenge

    For your chance to see the Challenge, make sure you register to visit the show!


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